THE NEW VOLVO XC40
Charismatic Design, Ingenious Storage and Smart Technology.
When Volvo Cars appointed Vivaldi PR to increase visibility, recognition and desirability of the Swedish brand and its four new models among Thai consumers, we set out to tell the story of the brand and its human connections, highlighting Volvo Cars’s innovations, Scandinavian design and premium performance.
Sitting as an integral part of the strategic communications unit, Vivaldi PR more than pulled its weight in creativity, development of compelling content and activations. The fruitful collaboration ensured Volvo Cars was front-of-mind with influencers (KOLs), digital channel consumers and the media to help drive consumers to Volvo Cars’s website and showrooms.
We co-organized an exclusive media test drive trip between Bangkok and Pattaya, under the XC60 theme of ‘Arrive Like Never Before’. It revealed a roster of stunning features and design touches, including: The top-of-the-range T8 Twin Engine AWD which delivers 407 hp, a pure electric range of up to 44.92 km and acceleration from 0-100 km in just 5.3 seconds.
For the much-anticipated launch of the Volvo XC40, Vivaldi PR invited nearly 350 journalists, resulting in one of the best automotive press launches of the year that helped to shatter Volvo Cars’s records for publicity, attendance and pre-bookings of the XC40. The momentum carried right over into the Bangkok International Motor Show where Volvo Cars achieved Top 3 best-selling luxury car brand.
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