The Delivery Company That Effectively Connected an Entire Region
Objectives
To enhance TNT’s position as the leading provider of express delivery services.
To support TNT’s internal mission to become “the most admired delivery company”.
To increase media awareness of the Asia Road Network, TNT’s crowning achievement in the region.
TNT’s Asia Road Network: an innovation in ASEAN, bringing integrated express services to 600
million customers.
Asia Road Network is a day-definite road delivery network, encompassing operating routes which connect Singapore, Malaysia, Thailand, Vietnam and China. Additionally, it connects seamlessly to TNT’s global air network, bringing customers a wide range of multi-modal services to and from Asia. The network spans 5000 km and 125 cities. Vivaldi PR used the ARN as a means to position TNT as an innovative leader ahead of AEC integration. Our expertise with publicizing events and negotiating various channels has empowered TNT’s marketing activities as it prepares to benefit from its own considerable investment into the region.
Vivaldi PR was retained by TNT since for a number of years and was ranked as the top performing agency in the region.
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