XSPRING DIGITAL UNLOCKING THE FUTURE OF INVESTMENT INITIAL COIN OFFERING
Award winning campaign : Silver Marketing Excellence Awards 2022 for Market Innovation and 2-time Finalist mentions
XSpring Digital appointed Vivaldi PR to build the campaign of Thailand’s first Asset Backed Initial Coin Offering (ICO) for Sansiri, a leading property developer in Thailand. An Asset Backed ICO coin offering leveraging blockchain technology had never been done before. Only new-generation fintech and cryptocurrency-savvy investors were familiar with an ICO
Vivaldi’s PR Campaign had to educate effectively, build trust, and successfully attract Mom& Pop investors, retail investors, new investors, crypto investor media, and the general public.
- Create a communications strategy to meet the challenges and ensure a fully subscribed XSpring Digital’s first ICO for Sansiri, one Thailand’s largest property developers.
- Create a strategy to educate, build trust and confidence, consideration, and conversion for the ICO.
- Vivaldi had experience in real estate, technology, and finance. Our campaign had to stand out and be outside the box in the Thai market.
- “THE EXCITING WORLD OF REAL ESTATE ASSET-BACKED ICO. THE NEW WAY OF INVESTING FOR TOMORROW IN THAILAND
• Our strategy aimed to generate mass publicity and social media coverage to create “excitement and anticipation” for the launch of the ICO, which required a sustained campaign of education and trust building
• We Focused on education about Tezos Blockchain, real estate back tokens, ICO, and different types of investment.
• We planned “Earned and Paid” educational messages communicated via trusted and influential finance, investment, and Crypto KOLs, Bloggers on Facebook, Instagram, Blogs, and Clubhouse to reach digitally ready Gen Z and Millennials First-time investors We targeting Experienced and corporate investors in top tier traditional media, newspapers, television – property, business, investment fintech, finance, and property media
• XSpring Digital partnered with leading brokerage firms to attract corporate and professional investment into the ICO • FULLY SUBSCRIBED/ SOLD OUT!