XSPRING

XSPRING DIGITAL UNLOCKING THE FUTURE OF INVESTMENT INITIAL COIN OFFERING

Award winning campaign : Silver Marketing Excellence Awards 2022 for Market Innovation and 2-time Finalist mentions

Challenge

XSpring Digital appointed Vivaldi PR to build the campaign of  Thailand’s first Asset Backed Initial Coin Offering (ICO) for Sansiri, a leading property developer in Thailand.   An Asset Backed ICO coin offering leveraging blockchain technology had never been done before. Only new-generation fintech and cryptocurrency-savvy investors were familiar with an ICO 

Vivaldi’s PR Campaign had to educate effectively, build trust, and successfully attract Mom& Pop investors, retail investors, new investors, crypto investor media, and the general public.

Approach

1. Create a communications strategy to meet the challenges and ensure a fully subscribed XSpring Digital’s first ICO for Sansiri, one Thailand’s largest property developers.
2. Create a strategy to educate, build trust and confidence, consideration, and conversion for the  ICO.
3. Vivaldi had experience in real estate, technology, and finance.  Our campaign had to stand out and be outside the box in the Thai market.
5. “THE EXCITING WORLD OF REAL ESTATE ASSET-BACKED ICO.  THE NEW WAY OF INVESTING FOR TOMORROW IN THAILAND

•   Our strategy aimed to generate mass publicity and social media coverage to create “excitement and anticipation” for the launch of the ICO, which required a sustained campaign of education and trust building

•   We Focused on education about Tezos Blockchain, real estate back tokens, ICO, and different types of investment.

•   We planned “Earned and Paid” educational messages  communicated via trusted and influential finance, investment, and Crypto  KOLs, Bloggers on Facebook, Instagram, Blogs, and Clubhouse to reach digitally ready Gen Z and Millennials First-time investors We targeting Experienced and corporate investors in top tier traditional media, newspapers, television –  property, business, investment fintech, finance, and property media

•   XSpring Digital partnered with leading brokerage firms to attract corporate and professional investment into the ICO  •   FULLY SUBSCRIBED/ SOLD OUT!