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Email is king – but what accounts for its reign?

Email is king – but what accounts for its reign?

by tapissiear | Jan 2, 2020 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech

Despite the rise of social media platforms and their multitude of messaging applications, email remains the go-to communications tool for exchanging messages in the business world. This simple, efficient, inexpensive way of sending and receiving text and visuals was...
The problem with PR crises today

The problem with PR crises today

by tapissiear | Dec 19, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech

Fake news can be just as damaging as legitimately bad news. Crises are crises – even when they don’t really seem like they should be. A new consumer behaviour study states that over half of its respondents reported that they visit social media sites at least six times...
The Russians are buying online

The Russians are buying online

by tapissiear | Dec 19, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech

While Russia’s economic growth only sputtered along in the first half of this year, registering less than 1%, e-commerce in the country shows no signs of stopping. During the same six-month period, online shopping surged by a rate of 26 per cent. Despite sanctions...
The art and craft of email -Part II

The art and craft of email -Part II

by tapissiear | Dec 11, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech

As the first half of this two-part blog described, the vast majority of emails go unread. The importance of making your email relevant and readable is thus not to be underestimated. One key tip is – as this should be well understood by now in the era of texting – is...
The art and craft of email –Part I

The art and craft of email –Part I

by tapissiear | Dec 11, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech

An average of 280 billion emails are sent every day. That’s quite a lot. And, on balance, quite wasteful: nearly 80 per cent of them are never opened or dispatched to the junk box on sight with the help of algorithms. While social media and other communications...
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