by tapissiear | Jan 2, 2020 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech
Despite the rise of social media platforms and their multitude of messaging applications, email remains the go-to communications tool for exchanging messages in the business world. This simple, efficient, inexpensive way of sending and receiving text and visuals was... 
by tapissiear | Dec 19, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech
Fake news can be just as damaging as legitimately bad news. Crises are crises – even when they don’t really seem like they should be. A new consumer behaviour study states that over half of its respondents reported that they visit social media sites at least six times... 
by tapissiear | Dec 19, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech
While Russia’s economic growth only sputtered along in the first half of this year, registering less than 1%, e-commerce in the country shows no signs of stopping. During the same six-month period, online shopping surged by a rate of 26 per cent. Despite sanctions... 
by tapissiear | Dec 11, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech
As the first half of this two-part blog described, the vast majority of emails go unread. The importance of making your email relevant and readable is thus not to be underestimated. One key tip is – as this should be well understood by now in the era of texting – is... 
by tapissiear | Dec 11, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech
An average of 280 billion emails are sent every day. That’s quite a lot. And, on balance, quite wasteful: nearly 80 per cent of them are never opened or dispatched to the junk box on sight with the help of algorithms. While social media and other communications...
