


At home on the road, now more than ever
by tapissiear | Dec 25, 2019 | Agency News, Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech
It’s never been easier to take a trip and still feel the comforts of home. According to a recent study, the market for accommodation worldwide is worth over $630 billion, and is estimated to take a flying leap to nearly $900 before 2026. Supporting conditions for the...
The problem with PR crises today
by tapissiear | Dec 19, 2019 | Agency News, Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech
Fake news can be just as damaging as legitimately bad news. Crises are crises – even when they don’t really seem like they should be. A new consumer behaviour study states that over half of its respondents reported that they visit social media sites at least six times...
The Russians are buying online
by tapissiear | Dec 19, 2019 | Agency News, Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech
While Russia’s economic growth only sputtered along in the first half of this year, registering less than 1%, e-commerce in the country shows no signs of stopping. During the same six-month period, online shopping surged by a rate of 26 per cent. Despite sanctions...
The art and craft of email -Part II
by tapissiear | Dec 11, 2019 | Agency News, Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech
As the first half of this two-part blog described, the vast majority of emails go unread. The importance of making your email relevant and readable is thus not to be underestimated. One key tip is – as this should be well understood by now in the era of texting – is...