Strategic crisis communications for brands navigating complexity and public scrutiny.
Vivaldi PR is a Bangkok-based crisis management PR agency supporting brands across Thailand and the region. We help organisations respond to sensitive situations with clarity, control, and a structured crisis communications strategy that protects reputation and maintains trust.
From immediate response to long-term recovery, our work is grounded in preparation, precision, and discretion.
You truly know the value of an agency when you have a crisis. We are with you in good times and challenging times.
About Crisis Management
Crisis situations require more than reaction – they require clarity, alignment, and control.
We work with brands to manage reputational risk, guide communications under pressure, and ensure messaging is consistent across all channels. Our approach combines strategic thinking with real-time responsiveness, supported by a strong understanding of how media narratives develop. Our crisis management strategies are developed to address both the immediate communication challenge and the longer-term impact on brand trust.
Whether facing public scrutiny, operational challenges, or internal issues, we help you communicate with confidence and credibility.
Our Crisis Communication Services
Crisis Response & Media Handling
Immediate support to manage media enquiries and public-facing communication.
- Press statements and official responses
- Media handling and spokesperson support
- Real-time monitoring and response coordination
Reputation Management
Protecting and stabilising brand perception during and after a crisis.
- Narrative control and message alignment
- Stakeholder communication strategy
- Ongoing media engagement
Crisis Preparedness & Planning
Ensuring your organisation is ready before issues arise.
- Crisis communication frameworks
- Scenario planning and messaging templates
- Internal communication guidelines
Recovery & Repositioning
Supporting brands in rebuilding trust and moving forward.
- Post-crisis communication strategy
- Brand repositioning
- Long-term media and content planning
How We Work
Our approach is structured, discreet, and aligned with your leadership team.
We act quickly, but never without consideration. Every response is shaped by context, audience, and long-term impact – ensuring that immediate actions support sustained brand trust.
We work as an extension of your team, maintaining confidentiality while managing communication with clarity and control.
When to Engage a Crisis PR Agency
Facing negative media coverage or public scrutiny
Managing operational or reputational issues
Preparing for potential risks or sensitive announcements
Navigating stakeholder or public communication challenges
Early engagement allows for stronger positioning and more effective outcomes.
Why Vivaldi PR
Our focus is not only to manage the moment but also to protect long-term reputation.
If your brand is facing a critical situation or requires proactive planning, we are ready to support you.
Deep understanding of the Thai and regional media landscape
Measured, strategic approach to high-pressure situations
Strong experience in handling sensitive communications
Clear, consistent messaging aligned with brand and leadership
Frequently Asked Questions About Crisis PR Management
What is a crisis management PR agency?
A crisis management PR agency is a specialist public relations firm that helps organisations communicate effectively during high-pressure situations — including negative media coverage, reputational threats, or operational incidents. At Vivaldi PR, we provide crisis communications strategy, media handling, and reputation management support to brands across Thailand and the region.
When should I engage a crisis PR firm?
The earlier the better. Engaging a crisis PR firm before a situation escalates allows for stronger messaging, greater control of the narrative, and better long-term outcomes. Vivaldi PR can support you at any stage — from proactive crisis preparedness planning to active crisis response.
What is the difference between PR and crisis management?
Public relations (PR) focuses on managing and building a brand's reputation and media presence over time. Crisis management—specifically crisis PR management—is a specialised area of PR focused on protecting and stabilising reputation when an issue, incident, or public scrutiny occurs. Many PR agencies offer both services; Vivaldi PR specialises in both public relations and crisis management.
What does a crisis communications agency do?
A crisis communications agency provides strategic advice and practical support for managing how an organisation communicates during a crisis. This includes preparing press statements, advising spokespeople, coordinating media responses, aligning internal communications, and developing a post-crisis recovery strategy.
