Thailand's retail sector is projected to expand steadily over the coming years. According to a report by intellifyglobal, total retail sales are forecast to rise from 5.4 trillion baht in 2025 to 7.1 trillion baht by 2030. Shopping mall sales are expected to grow by...
Bangkok has quietly become one of Southeast Asia’s most strategic locations for public relations and corporate communications. Strong media access, a growing base of multinational investment, and deep cultural fluency have established the city as a genuine hub...
Real estate is one of the most competitive industries in the world. Buyers research obsessively before committing. Investors evaluate reputation as carefully as they evaluate returns. And in a market where every developer and agent is competing for the same attention,...
Patient trust is not given. It is earned through every message a healthcare brand puts into the world, every piece of media coverage it earns, and every moment it communicates clearly when the stakes are high. Healthcare public relations is the discipline that manages...
Influencer marketing in Thailand has grown faster than most brands anticipated. What started as a channel for beauty and lifestyle products now reaches every sector from financial services to B2B. But the way it works in Thailand is different from Western markets, and...
A strong public relations strategy is more than securing media coverage—it is a structured approach to shaping brand perception, building credibility, and creating meaningful connections with key audiences. Whether you're launching a new business, entering a new...
Navigating a new business landscape requires more than just a translated playbook. To truly resonate with local audiences, any expanding brand needs to develop a corporate communications strategy for the Thai market. Thailand’s business ecosystem is deeply rooted in...
AI in public relations is no longer an experiment. It is a shift in how PR agencies research, write, monitor, and measure, and the agencies that treat it as a core tool are already working faster and more precisely than those that do not. This does not mean AI...
Whether you are building a communications function from scratch or rethinking your current setup, the decision between hiring a PR agency or building an in-house team affects your brand's visibility, crisis readiness, and long-term reputation. There is no...
